It is tempting for authority site owners to slap up a ‘Write for Us’ page, optimize it for their niche, and wait for the guest post opportunities to start pouring in.
BUT, a ‘Write for Us’ page won’t attract the higher quality link builders that you really want to work with and is a shortsighted strategy.
Watch the video below to learn why this is the case:
Pros of ‘Write for Us’ Pages
- Increased Visibility: A ‘write for us’ page makes it easier for link builders to find your site when they are searching and scraping for guest posting opportunities
- Open Offer: Makes it abundantly clear you accept money for guest posts to link builders that find your site
- Last Ditch Effort: Can give you a revenue boost especially for sites you don’t care about anymore
Cons of ‘Write for Us’ Pages
- Spammy Association: Your site will be associated with spammy practices, which can deter reputable link builders and brands from collaborating with you
- Link Building Footprint: Can create a footprint that search engines might recognize, potentially affecting your site’s credibility and ranking
- Low-Quality Site Indicator: Higher quality link builders actively avoid these sites since most real, quality sites don’t have a Write For Us page
- Unwanted by Top Marketplaces: Link marketplaces & premium services like Authority Builders and LinkBuilder.io won’t work with you.
- Lower Revenue Per Post: The types of link builders willing to work with you aren’t the ones paying top dollar. Will mostly get contacted by time wasters and people with low budgets
- Lower Overall Long-Term Revenue: Since your site will repel quality, higher paying link builders you will miss out on maximizing your revenue
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